It shouldn’t be news to anyone that childhood obesity is a problem. As this CNN article points out, the percentage of obese children has tripled since 1970. Why? Lots of reasons, but the primary culprit continues to be lack of activity. Kids aren’t getting outside as much as in years past. Kids eat more junk food than they did years ago. And as adult obesity continues to rise, we’re simply leaving a legacy of inactivity and unhealthy eating to the next generation.

“A study released last November at a Heart Association conference found that the neck arteries in obese and overweight children were similar to those of 45-year-olds. The children in the study also had “abnormal cholesterol” and were said to be at high risk for heart disease in the future.”

But reporting on it doesn’t solve anything. Turning off the Wii or the TV and getting outside does solve some things. And a little motivation and fun helps make that possible. In the months and years ahead, we’ll help you get excited about doing that very thing.

It’s also not news that snappy dressing sometimes can cost and arm and a leg. We’d like to help there, as well. Fit Kids Connection is dedicated to giving you the latest styles that will build on the confidence your child has by eating right and exercising. Check out our latest design. We fell in love with this the minute we saw it. We hope you do, too.

Black Friday, the Friday following Thanksgiving and typically the busiest shopping day of the year, will be here soon enough. Don’t waste quality mall time on kid’s clothes. Shop early and save your door-busting time for cordless drills and digital cameras.

Thanks for stopping by our new blog and visiting Fit Kids Connection. While you’re here, become a Fan of Fit Kids Connection on Facebook and follow us on Twitter.

As parents we need to

* help build our kids’ self confidence and self esteem,
* encourage them to have strong, positive mental attitudes
* enable them to believe in themselves and all that they can accomplish,
* ensure they can stand up for themselves if the need arises.
* keep our kids active, engaged and making good, healthy choices.

We believe our website will be a powerful tool for parents as well as kids in working towards these goals. It is filled with

* information on childhood fitness
* workout tips
* fitness challenge games
* healthy family recipes, and
* fitness products.

Our website also provides the opportunity to reward your children with our unique fashion clothing. We searched around the world for the latest fashion trends, the best materials (easy to wash and wear!) with the best pricing. All products on our websites are priced under $35, making shopping here an affordable as well as a rewarding experience.
FitKidsConnection will also be donating 5% of your purchase to your schools. This is an easy fundraiser and a win-win for everyone involved. At checkout, you will simply register your school and we will donate the total money raised at the end of the year.

To celebrate the launch of our site, we are inviting all of our friends and family members to visit www.fitkidsconnection.com and use the coupon code STRONGFRIENDS at the time of checkout to receive 10% off your purchase.* Also, we encourage you to pass along this e-mail to every friend, family member, and co-worker to help us promote the site. We would be truly grateful for your help and support, because with it, we know we can make this website a success!

Thank you so much!
Leslie & Tim